Nurul Syamelia

Hello there, I'm Sya!

I am an undergraduate at SIT, pursuing a Bachelor of Science in Digital Communications and Integrated Media. I have strong communication and critical thinking skills, and I like to take a practical approach in handling different projects.
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When I am not writing or executing campaigns, I am busy getting lost in a good book, catching sunsets at the beach and capturing moments through film.

Under Armour | E-Commerce Trainee | May - August 2021

Key Responsibilities:

• Conceptualised and produced artwork for eCommerce campaigns across the regions (includes store banners, social advertisements, on-site banners, etc.
• Liaised with marketplace agencies and Shopee/Lazada on requirements of upcoming campaigns
• Produced copywriting for social ads captions and marketplace chat messages
• Liaised with digital agencies for social ads set-up
• Tracked and reported digital ads performance (web traffic metrics, customer and product trends) 
• Ensured brand consistency through all marketing channels and efforts 
• Established a strong web presence to gain new online customers and grow retention rate

Studio Five – The Media Group | Content Marketing Intern | September 2020 - February 2021

Key Responsibilities:

• Managed and executed end-to-end marketing campaigns across digital marketing channels
• Planned and scheduled online content posting across digital marketing channels
• Contributed to the creation of blog content, email campaigns and social media content
• Oversee and managed social media platforms such as Facebook, Instagram & Youtube
• Conceptualised and set up lead generation platform through different marketing channels
• Planned and coordinated marketing and revenue driven events
• Managed in-house marketing duties
• Carried out duties as an assistant producer

2021 - Present

Singapore Institute of Technology | Bachelor of Science in Digital Communications and Integrated Media

2018 - 2021

Diploma in Media & Communication | Singapore Polytechnic