Serene Chan

I am a strategic leader with 15+ years’ experience in corporate strategy, strategic planning, and organizational transformation across Asia-Pacific. I partner with executives and cross-functional teams to translate long-term vision into actionable initiatives, aligning departmental strategies with institutional objectives to drive measurable business outcomes.

My expertise spans performance management, Balanced Scorecard frameworks, dashboards, and KPI-driven reporting, enabling data-driven decision-making and operational efficiency. I have led business transformation projects, change management initiatives, and growth strategies, providing executives with actionable insights to navigate evolving markets and technology trends.

I have worked across private and public sectors, advising leaders on market research, competitive analysis, and strategic investments, while fostering collaboration among stakeholders to achieve alignment and sustainable growth.

I thrive on turning complex strategy into executable plans, ensuring organizations achieve business goals, optimize performance, and maintain competitive advantage.

Seasoned strategic and operational leader with over 15 years of experience driving business growth, operational transformation, and regional expansion across Asia. Skilled in leading multi-layered teams, developing high-performance cultures, and delivering exceptional client solutions at the corporate and executive level. Adept at strategic planning, risk management, stakeholder engagement, and market innovation, with a proven track record in steering regional business divisions and expanding market presence across Singapore, Hong Kong, and Greater China.

I hold a degree in Accountancy from Nanyang Technological University, which provided me with a strong foundation in financial and managerial accounting principles. I further advanced my expertise by earning an MBA from the University of Hull, equipping me with broader business and strategic management skills. In addition, I am a Chartered Accountant through the Chartered Institute of Management Accountants (CIMA), demonstrating my professional competence and commitment to high standards in management accounting and financial leadership.