About Wayne Loh:
Looking to embark on a campaign management and marketing career path with my experience in campaign planning and management as well as my communication and writing skills.
Experience
CONTENT SPECIALIST (COMMUNICATIONS), GOJEK (CONTRACT)
- Managed communication campaigns for product launches, community events, regular updates, etc.
- Composed all communication copies to Gojek driver-partners across various channels (Blog, SMS, Telegram, In-app Message, etc.)
- Proofreading / editing of copies for marketing/advertising purposes
- Tracking of performance for communications
- Ad hoc duties required to support driver engagement
CHANNEL CAMPAIGNS, LAZADA SINGAPORE (CONTRACT)
- Campaigns planning, execution, and management for:
- Lazada Groceries, RedMart, Laz Mama Shop
- Analysing brands/categories to promote on a weekly/seasonal basis and strategizing accordingly
- Managing campaign project flow and internal stakeholders to ensure smooth execution
- Tracking and reporting of campaign performance
- Business-as-usual (BAU) operations to support marketing solutions
CONTENT WRITER, MISS TAM CHIAK
- Research and creation of Facebook posts content
- Composed food articles
- Basic editing of food photographs in Lightroom
- Management of TikTok account
MARKETING EXECUTIVE, INVESSO PTE LTD
- Client liaison
- Carried out aspects of planned digital marketing campaigns
- Copywriting for external and internal content
- Designed copywriting frameworks for clients for LinkedIn usage
CONTENT WRITER, GOODY FEED
- Composed multiple daily articles of various genre and content
- Top article pieces garnered over 1 million views
- Copywriting for external and internal content
- Designed copywriting frameworks for clients for LinkedIn usage
Education
Bachelor's degree in Business (Marketing)
Professionals in the same Marketing / Advertising / Public Relations sector as Wayne Loh
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