- Demand creation identify opportunities to enhance existing product lines. Identify growth opportunities in the market & design/support commercial operation to go to related market/customers.
- Perform market research and analysis activities such as competitor analyses, sales forecasts, new market trends, etc., in support of proposed marketing programs and new product introductions. Maintain databases of information pertaining to assigned product.
- Coordinate/initiate business relationships with third parties, joint marketing partners and other industry participants.
- Provides support through demo instruction and tool development, functional demonstrations, and telephone consultation. Execute product promotion plans and product introduction programs. Plan and participate in seminars, trade shows and other special marketing events or campaigns.
- Drives Voice of Customer activities to assure strong positioning and product line growth. Assess customer experience and process technical support data collaboratively with development, product planning, sales and other internal personnel.
- Provide technical support to the field sales force; respond to their technical and application questions and provide competitive and appropriate product information, and produce reports and technical data on competitive products, as well as our own products' performance. Develop and conduct product training to field sales force and others as needed.
- Develop regional value selling documents for key products taking local competitive situation into consideration.
- Actively explore new methodology to leverage on digital platform to maximize market reach and growth in the region.
- Develop product go-to-market programs to achieve overall revenue targets and market share goals.
- Develop New Product launch plan.
- Typically requires a minimum of six years of calibration experience in commercial capacity.
- Graduate degree in Engineering (Major in Electrical and Mechanical (temperature and pressure).
- In-depth knowledge of company electrical products, Test & Measurement applications and manufacturing capabilities (or related industrial field)
- Knowledge of marketing management, new product planning and sales forecast principles, methods, and practices.
- Excellent communication skills and presentation skills.
- Proven analytical capabilities to enable competitive assessment, market research, strategic planning.
- Able to travel oversea for business dealing.
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Description
Responsibilities
