Trade Marketing Manager, ASEAN - Singapore - GOODYEAR SINGAPORE TYRES

GOODYEAR SINGAPORE TYRES Singapore

1 day ago

Description

Roles & Responsibilities

· Design and develop trade marketing strategy and campaigns across ASEAN strategic markets to reach consumers, enabling sales growth for all brands while ensuring the alignment with the brand positioning

· Lead country trade marketing team to maximize the return on investment by centralizing the TM resources and program designs and magnifying best practices and synergies across all countries

· Lead the development and keep improving retail signage, in-store merchandising and e-commerce brand / product across ASEAN, ensuring impact and reflecting our brand equity to drive purchasing intent

Trade Marketing

Develop an ASEAN integrated trade (sell-through / sell-out) and ecommerce marketing agenda including programs/ campaigns that are aligned with APAC & global brand(s) directions
Ensure consistent brand(s) identity and messages built on consumer insights, and deploy through working closely with country marketing teams
Solicit and manage ASEAN centralized agency through design and development of APAC wide campaigns, and ensure deployment across the clusters while tailoring to local requirements
Identify and deploy process and technology / digital capabilities as required to deliver the desired shopper experience to drive share gains in prioritized consumer segments for both online and offline

Retail Design

· Develop retail design and merchandising guidebook to bring into life the aligned APAC brand(s) positioning

· Provide more shopper value, facilitating decision-making by improving the ease of shopping and reducing friction of in-store buying process.

Team Capability

· Nourish and promote consumer-centric and sellout driven mentality in the Consumer PBU

· Team capability development through leading best-practice sharing among clusters

· Nourish and promote consumer-centric and sellout driven mentality in the Consumer PBU

· Team capability development through leading best-practice sharing among clusters

Tell employers what skills you have

Advertising
Social Media
Marketing Strategy
FMCG
Purchasing
Channel
Marketing
Merchandising
Strategy
Brand Equity
B2B
Digital Marketing
Demand Planning
Brand Development
Trade Marketing

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