- Develop and execute integrated marketing campaigns.
- Work with data to analyse and optimize campaign performance.
- Manage budgets and campaigns across all channels to drive strong return on investment and efficient CAC
- Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channel.
- Identify and test new channels to meet or exceed established critical metrics.
- Work closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Specialize in planning, managing, and executing projects related to marketing campaigns.
- Working with head of departments to turning the strategist's vision into reality.
- Create transparency for all involved stakeholders by creating top notch roadmaps with action plans and deadlines then strategically delegates those tasks to the appropriate team members.
- Continuously track status on all processes, deliverables, deadlines, results from planning phase until post-mortem.
- Manage & coordinate complex marketing campaigns with multiple involved internal and external stakeholders and dependencies and distribution through multiple channels.
- Create and manage calendars for projects and campaigns.
- Develop best practice campaign workflows.
- At least 5 years of experience in campaign planning and management.
- Experience in managing B2C and end to end campaigns including optimization and reporting.
- Experience in social media marketing, ROI calculations, product lifecycle, marketing strategy, product promotion, go-to-market plans, and value propositions.
- Highly organized and able to multitask, detailed oriented, with strong decision-making skills.
- Great at stakeholder management internally and externally
- High project management skills
- Data driven.
- Ability to work across diverse culture, and converse not only in English but also in a 2nd language, preferably Mandarin and a few other Asian language
- Hands on and comfortable with execution and delivery
- Agency experience preferred not mandatory.
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