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Marketing Manager

    Marketing Manager - Singapore - RS RECRUITMENT AGENCY LLP

    RS RECRUITMENT AGENCY LLP
    RS RECRUITMENT AGENCY LLP Singapore

    4 days ago

    Default job background
    Description
    Roles & Responsibilities

    Responsibilities:

    • Plan and manage User Acquisition campaigns for multiple games and/ or apps
    • Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps
    • Work closely with our Product and Creative teams to coordinate efforts and share feedback
    • Oversee the execution of digital marketing strategies, including App Store Optimization (ASO), User Acquisition campaigns, and in-app promotional activities, ensuring alignment with company objectives
    • Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation
    • Lead transversal projects and coach junior team members or interns

    Requirements:

    • Bachelor's degree and above in Marketing or related majors
    • 3-5 years of related work experience in mobile application or gaming industry, with a solid background in performance marketing, ASO, paid acquisition, and influencer marketing
    • Proven successful track record with ROAS strategies on mobile games and/or apps
    • Familiar with the common user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
    • You're well-versed with experimentation methodologies and processes
    • You're a hacker: you've already tried innovative organic/ viral tactics

    Working Hours: 9am to 6.30pm

    Working Days: Mon to Fri

    Tell employers what skills you have

    Tactics
    Troubleshooting
    Experimentation
    Visual Identity
    User Experience
    Mobile Games
    Application Development
    Marketing
    Digital Marketing
    Mobile Applications


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