- Plan and manage User Acquisition campaigns for multiple games and/ or apps
- Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps
- Work closely with our Product and Creative teams to coordinate efforts and share feedback
- Oversee the execution of digital marketing strategies, including App Store Optimization (ASO), User Acquisition campaigns, and in-app promotional activities, ensuring alignment with company objectives
- Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation
- Lead transversal projects and coach junior team members or interns
- Bachelor's degree and above in Marketing or related majors
- 3-5 years of related work experience in mobile application or gaming industry, with a solid background in performance marketing, ASO, paid acquisition, and influencer marketing
- Proven successful track record with ROAS strategies on mobile games and/or apps
- Familiar with the common user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
- You're well-versed with experimentation methodologies and processes
- You're a hacker: you've already tried innovative organic/ viral tactics
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Marketing Manager - Singapore - RS RECRUITMENT AGENCY LLP
Description
Roles & ResponsibilitiesResponsibilities:
Requirements:
Working Hours: 9am to 6.30pm
Working Days: Mon to Fri
Tell employers what skills you haveTactics
Troubleshooting
Experimentation
Visual Identity
User Experience
Mobile Games
Application Development
Marketing
Digital Marketing
Mobile Applications