Jobs

    VP/AVP, Wealth - Singapore - OCBC

    OCBC
    OCBC Singapore

    4 days ago

    Default job background
    Full time
    Description
    Responsibilities:
    • Develop, plan and execute creative and compelling marketing campaigns across different channels/platforms including SEO, SEM, social media marketing, email marketing, online/offline advertising, and events to achieve branding and business objectives.
    • Collaborate with cross-functional teams to create integrated marketing campaigns that effectively promote our products/services.
    • Manage the creation, editing, and optimisation of web content to improve organic search rankings, drive traffic, and enhance the user experience.
    • Plan, create and distribute content across various channels, optimising content for each platform and target audience.
    • Conduct research on market trends, brand's audiences, competitors, and end-to-end consumer journey to identify target audience segments, market trends, and opportunities.
    • Track and analyze website and campaign performance using web analytics tools (e.g., Adobe Analytics) and make data-driven recommendations for continuous improvement.
    • Work with Group Brands and Communication and agencies/media partners to plan for regular media coverage to showcase thought leadership.


    Qualifications
    Skills and Qualifications:
    • Diploma or Degree in Business, Marketing or relevant field
    • Min 5 years of experience is required
    • Excellent writing, editing, and proofreading skills, with the ability to adapt content to various marketing channels and target audiences
    • In-depth knowledge of investment products including equities and/or experience marketing to affluent clients is a plus
    • Proficiency in content management systems (CMS) and web publishing platforms
    • Strong understanding of SEO principles, keyword research, and content optimisation strategies.
    • Possess an eye for aesthetics
    • Good understanding and proficiency in the usage of various digital marketing channels is a must.
    • Understanding of the equities and/or futures & foreign exchange products are a plus.
    • Outstanding project management skills
    • Excellent communication, collaboration, and leadership abilities
    • Thorough and pays attention to details
    • Ability to work well under pressure
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