- Collect and analyse consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC//Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage A&P budget and ensure sales forecast accuracy
- Effectively prepare clear messages for senior management
- Identify market drivers
- Translate trends and consumer knowledge into meaningful insights
- Thinks brand strategy
- Imagine disruptive products & services
- Develop integrated campaigns that work
- Integrate retail & shopper expertise
- Delivers excellence with agility and rigor
- Integrate sustainable, business consciousness
- Create collaboration for bigger success
- Share & leverages best practices
- University graduated or above, preferable in Business, Marketing or related discipline
- Minimum years of relevant marketing experience
- Good knowledge of beauty products/categories
- Experienced in research and market data analysis
- Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers is a plus
- Willing to learn, goal-oriented, able to work under pressure
- Good communication and interpersonal skills
- Puedes inscribirte en un máximo de tres ofertas en un período de días.
- No puedes retirar tu solicitud una vez enviada, así que asegúrate de elegir la posición que mejor se adapte a tus habilidades y aspiraciones.
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Senior) Product Manager - Singapur, Singapore - L'Oréal
Description
Key Job Accountabilities:
Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.
Key Skills:
Market & Consumer Insight
Brand Development
Activation Excellence
Collaborative Leadership
Requirements: