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    CRM Marketing Executive - Singapore - CHALLENGER TECHNOLOGIES LIMITED

    CHALLENGER TECHNOLOGIES LIMITED
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    Description
    Roles & Responsibilities

    As a CRM Marketing Executive at Challenger Technology Limited, you will be responsible for developing and implementing effective CRM strategies to enhance customer engagement, loyalty, and overall satisfaction. The role requires a blend of strategic thinking, hands-on execution, and collaboration with cross-functional teams to drive successful marketing campaigns. This position will be reporting to the Head of Merchandising.

    • Working days: Monday - Fridays
    • Working hours: 9 AM PM

    Key Responsibilities:

    • Develop and execute CRM strategies aligned with merchandising goals to enhance customer retention and satisfaction.
    • Utilize CRM tools to segment and target customer groups, ensuring personalized and targeted marketing campaigns.
    • Analyze customer data to identify trends, preferences, and opportunities for improving merchandising strategies.
    • Collaborate closely with Merchandising, Sales, and IT teams to integrate CRM initiatives into overall marketing plans.
    • Design and manage email marketing campaigns, ensuring compelling and relevant content.
    • Create and optimize customer journeys through automated workflows to enhance engagement and conversion.
    • Monitor and analyze the performance of CRM initiatives, providing actionable insights for continuous improvement.
    • Ensure seamless integration of CRM systems with other business applications in collaboration with the IT team.
    • Other adhoc duties by your supervisor when needed.

    Qualifications:

    • Diploma or Bachelor's degree in Marketing, Business, or a related field.
    • Proven experience (at least 2 years) as a CRM Marketing Manager/Executive or in a similar role.
    • Strong understanding of CRM systems, marketing automation tools, and customer segmentation.
    • Proficient in data analysis and interpretation to drive data-driven decision-making.
    • Excellent communication and interpersonal skills.
    • Ability to work collaboratively in a cross-functional team environment.
    • Familiarity with CRM tools/software.
    • Creative thinking and problem-solving abilities.
    Tell employers what skills you have

    CRM
    Customer Retention
    Data Analysis
    Social Media
    Interpersonal Skills
    Segmentation
    Customer Engagement
    Automation Tools
    Email Marketing
    Marketing
    Merchandising
    Digital Marketing
    Data Analysis and Interpretation
    Facebook
    Creative Thinking
    Customer Journeys


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