Jobs

    Senior Manager, Marketing - Singapur, Singapore - Ascott International Management Pte Ltd

    Ascott International Management Pte Ltd
    Ascott International Management Pte Ltd Singapur, Singapore

    Found in: Talent SG C2 - 5 days ago

    Default job background
    Full time
    Description

    Job Description

    Establish an integrated marketing communications (IMC) strategy- Develop IMC plans for the organisation's products and services- Develop go-to-market product positioning strategy and roadmaps for new and/or enhanced products and services- Determine product pricing and packaging strategies- Analyse market segments to develop new target customers - Provide suggestions to enhance marketing strategy- Determine targets of key performance measures to evaluate effectiveness of IMC strategies and plans- Develop budgets for IMC programmes and activities Formulate data-driven market and client insights- Determine market and competitor research objectives, approaches and tools- Determine implications on the business and marketing activities from market, competitor and client insights- Provide feedback to the team on conducting researching and formulating insights - Review functionalities of digital marketing dashboards to improve quality and type of data obtained- Ensure the application of data-driven insights to guide the development of marketing plans and activities- Develop recommendations to generate and/or increase demand of products based on market and client insights- Evaluate viability of changes and/or new ideas to marketing efforts Manage integrated marketing communications (IMC) programmes- Manage IMC programme concept development for the business and/or specific lines of product and service- Determine key messaging and framing, and marketing mix for IMC programmes- Develop an IMC programme plans for the business and/or specific lines of product and service- Develop a media plan detailing media and platform requirements for IMC programme implementation- Manage the development and curation of offline and digital content and collaterals for IMC programmes- Ensure consistency of IMC programme concept design, key messaging and experience across various traditional and digital media platforms- Oversee the implementation of IMC programmes and its activities- Manage marketing and communications content for accuracy and relevancy- Evaluate performance of IMC programmes based on programme targets to identify areas of improvement Manage partnership marketing- Develop relationships with partners to leverage partner network and reach to support marketing objectives- Determine growth opportunities across target segments and implications on partnerships- Evaluate suitability of partners for partnership marketing programmes- Negotiate contract details with partners for partnership marketing programmes- Analyse effectiveness and return on investment from partnership marketing to determine renewal of partnerships- Develop initiatives to drive engagement with target profiles and improve client experience Advise on product development and enhancement- Participate in the conduct of product feasibility studies- Plan product testing approach and activities with sales and technology teams to obtain feedback- Analyse feedback from product testing and communicate findings to technology teams

    Benefits

  • Flexible benefits with comprehensive medical coverage for self and family
  • Training and development opportunities
  • Subsidised rates at Ascott serviced residences-
  • Strong advocate of staff volunteerism
  • Wellness programmes
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