Head of Planning, Pricing - Singapore - BBC

BBC

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Sales & Business Development- Permanent - Full Time- Singapore, Singapore, SG, BBCS Singapore Pte Ltd- Job Closing Date: 31/05/2024
THE ROLE:
Job Purpose:

The position directly supports the business goals and reputation for the Ad Sales group in APAC and is integral to achieving commercial success in advertising sales.

This role reports into the SVP Advertising & BBC StoryWorks APAC (Sydney) with dotted lines into the Business Intelligence Director and the Head of Inventory Management & Yield Ops, central roles based in the UK.

Key Responsibilities and Accountabilities:

Primary Accountabilities of the role

Building and setting a vision, framework and culture for sales planning excellence, providing counsel, and fostering growth of Sales Planners, defining, and overseeing best practice standards for the Planning function
Delivering consistency, accuracy, and efficiency in implementation of Sales Policy, Pricing Policy, and Sales Planning processes to maximise commercial success
Be the functional expert for Pricing, Inventory and Audience Targeting, providing accurate and compelling information for packaging of Sales Propositions and initiatives
Analysing digital inventory utilisation by APAC Ad Sales to enhance yield optimisation strategies across the full demand ecosystem and maximise revenue potential

Pre-sale

The pre-sale function is responsible for supporting ongoing selling activities across digital, programmatic, audio and TV; inclusive of media plan preparation, campaign implementation, data segmentation, programmatic requests, and technical troubleshooting.

This role will represent the client's point of view when collaborating with cross-discipline functions and will reflect a customer-centric approach when interacting with Planners, Sales managers, and other stakeholders.

Post-sale

The post-sale function is responsible for the oversight of standards that deliver seamless execution of advertising campaigns and best-in-class customer service management.

This will involve working collaboratively with colleagues across departments to achieve efficient and effective delivery and post-campaign analysis and reporting.

Principle Responsibilities

Managing digital inventory to ensure sales requirements are supported appropriately and can be delivered with confidence
Own and manage the induction and onboarding training and coaching of all new Sales Planners, working in collaboration with Sales Leadership in territory
Have oversight of sales planning teams as they maintain the success of campaigns: update and standardize sales planning templates, optimization process, PCR reports etc.
Have special oversight of top key accounts (by revenue), supporting media plans and delivery
Responsible for deep product knowledge across digital + data, programmatic, TV, social, audio and Insights
Build and hold extensive knowledge and expertise of audience data storytelling and data products for media planning and sales teams
Become a Sales + Planning expert for data segmentation capabilities and audiences
Coach and develop Sales Planners to be able to deliver best practice media strategy to clients that are derived from industry insights and expertise
Establish smart workflows to promote efficiencies
Oversee the programmatic planning process and support the upsell from OMP to PMP / PG
Monitor Sales Planner standards and output for midflight optimizations, inclusive of troubleshooting of delivery issues
Help Sales Planners remain accountable for proactively identifying delivery challenges and proposing and securing buyin for solutions
Analyze planning output and pitch conversations to help Senior Leadership asses where product mix, CPMs, or content offerings might be updated to facilitate a more successful sales strategy

Knowledge, Skills, Training & Experience:

Strong leadership and interpersonal skills, with the ability to thrive in a matrix management structure and effectively communicate and collaborate with crossfunctional BBC stakeholders
Highly motivated and proactive, with a demonstrated ability to thrive in a fastpaced environment while managing multiple projects and tight deadlines
Enthusiastic, curious, and approachable mindset, excellent organizational and project management abilities, attention to detail with creative problemsolving skills
Analytical with proficiency in data analysis and interpretation, using tools and technologies to provide critical insights and inform decisionmaking
Foundation in media planning, with knowledge of Ad Ops and sales support systems, technologies, and tools is a real benefit, such as GAM, Mydas, Operative One, Permutive, Adobe, IAS, Salesforce
8+ years in digital media planning or similar environment, preferably in an agency or publisher setting, with 3+ years of people management experience
Bachelor's degree in Marketing, Communications, Business, or related field preferred.

**Jo