- Leverage category, consumer, customer and company growth drivers to assess & identify future sources of growth.
- In line with WTP choices, do in depth competitive benchmarking (4C, 4P deep-dive) and define superior how to win plans for Haleon portfolio.
- Investigate, learn, and decode how different competitive brand are growing in VMS and in surrogate categories.
- Develop compelling consumer and shopper insights and apply them to the full marketing mix, which includes developing/guiding differentiated consumer-centric concepts, science-based claims, product consumption experience and packaging.
- Develop Brand Activation Strategy and Plans, and lead its implementation.
- Define point of market entry and point of market change programs for key VMS portfolio.
- Conduct research and analyse to identify consumer trends via social listening, 360 competitor activity (comms, innovation, instore activation, Expert activation) for key markets.
- Create a user-friendly dashboard working with IT team.
- Gain hands on experience and practical knowledge about marketing strategies, tactics.
- Support the Marketing team with various tasks such as research and analyze category and competition within VMS category across multiple markets.
- Partner closely with cross functional teams and learn how marketing integrates with other departments such as R&D, Agencies, local market teams, Consumer Business Insights & Analytics (CBIA)
- Educational background – undergraduate degree
- Proficient in use of IT and software/systems, ideally document management and database systems.
- Deadline-driven, flexible with self-reliance to work in an empowered environment.
- Strong desire to learn along with professional drive.
- Excellent verbal and written communication skills.
- Excellent knowledge of MS office.
- Passionate for the marketing industry and its best practice.
- Demonstrated ability to take initiative, think and work independently, and problem-solve.
- Strong drive for performance and attention to details.
- A keen interest in consumer healthcare science, product and development, and a passion for knowledge.
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Intern, Marketing - Singapur, Singapore - Haleon
Description
Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
We are looking to provide a learning opportunity for an Intern in the Area Marketing team for the Vitamins, Minerals & Supplements (VMS) portfolio.
Title of Hiring Manager: Area Senior Brand Manager
Number of internship positions : 1
Preferred Period of Internship Required : June 2024 – December 2024
Preferred School/Course of Intern : Undergraduate students majoring in Business, Management or Marketing
The Intern will support the Area Marketing team in executing strategic initiatives and gaining hands-on experience in various aspects of marketing and will have the opportunity to contribute to real projects specific to expand and accelerate the kids VMS portfolio across Southeast Asia including assessing current portfolio right to win, competitive scouting and gain exposure to different marketing functions.
Key Responsibilities:
You will be required to:
Portfolio strategy and Brand Development
Learning Outcomes:
Throughout the course of the internship, you will attain the following learning outcomes:
Why You?
We are seeking candidates with the following skills and competencies:
Business Skills and Competencies
Behavioural Skills and Competencies
Prior to shortlisting, we will contacting you to ask for your personal information and why you want to work for us. We recommend you apply as soon as possible, because we accept ongoing applications and offer positions on a first come, first served basis.
Care to join us. Find out what life at Haleon is really like
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.
