Jobs

    Performance Marketing Executive - Singapur, Singapore - PropertyGuru Group

    PropertyGuru Group
    PropertyGuru Group Singapur, Singapore

    1 week ago

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    Description

    Make A Real Difference at PropertyGuru.
    Real     Aspirations. Real People. Real impact.

    PropertyGuru is Southeast Asia's leading PropTech company, and the preferred destination for over 41 million property seekers to connect with more than 63,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 3.2 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam.

    was launched in Singapore in 2007 and since then PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 15 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio of leading property marketplaces across its core markets; award-winning mobile apps; mortgage marketplace, PropertyGuru Finance; and a host of enterprise solutions now under PropertyGuru For Business, including a high-quality developer sales enablement platform, FastKey, DataSense, ValueNet, Awards, events and publications across Asia.

    Responsibilities:

  • Demonstrate a clear understanding of the relationship between Paid Search/Social and other online and offline marketing activities.
  • Set up, monitor, manage, and optimize Paid Search/Social activities.
  • Develop and execute performance marketing strategies aligned with business objectives and KPIs.
  • Set monthly and yearly KPIs, regularly reviewing campaign performance against business targets. Conduct weekly and monthly metrics reporting across digital channels.
  • Employ various analytics tools to conduct in-depth data analysis, extracting meaningful insights from campaign performance, audience behaviour, and market trends.
  • Utilize tools such as Google Analytics, Facebook Analytics, TikTok Analytics, and others to provide a holistic view of digital marketing effectiveness.
  • Develop actionable strategies based on data-driven findings to enhance overall campaign performance and optimize marketing strategies.
  • Develop, oversee, and evaluate the implementation of A/B test campaigns for continuous improvement.
  • Identify trends and insights, staying abreast of new social media or web technologies, and digital marketing trends.
  • Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts.
  • Handle multiple projects concurrently, overseeing daily ad hoc operations.

    • Requirements:

  • Bachelor's degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience)
  • 2+ years of experience in performance-based marketing
  • Detailed understanding/knowledge of paid media advertising
  • Excellent working knowledge of web analytics tools and the ability to consolidate and analyse data from multiple sources
  • Attention to details and the ability to effectively multi-task in a deadline driven atmosphere in a multiple stakeholder environment.
  • Strong communication skills: written & oral and ability to quickly build strong relationships internally.
  • Up-to-date knowledge of the latest trends and technologies in digital marketing.

    • PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative an learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.

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