Business Development - Singapore - ST FRANCIS METHODIST SCHOOL LTD.
Description
**Job Description & RequirementsYou will report to the Director, Business and your duties will include:
Key Responsibilities:
Manager responsibility:
- Devise, develop and deliver a comprehensive strategic & tactical plan for business development, marketing and marketing communication.
- Review and develop all marketing collaterals.
- Research into relationships that should be developed and manage effective partnerships with existing agents.
- Meet potential new agents by growing, maintaining and leveraging your network.
- Using knowledge of the market and competitors, identify and develop SFMS' unique selling propositions and differentiators.
- Forecast enrolment targets and ensure that they are met by the team.
- Stay appropriately networked and keep abreast of trends, news, events so that all possible, new or enhanced opportunities are exploited.
- Lead and manage the sales and marketing team.
Business Development:
- Liaise and effectively engage with local/overseas partners and agents for direct student recruitment drives and marketing activities.
- Actively manage, maintain, and evaluate agents according to the Agent Management System.
- Monitor and manage agents.
- Keep abreast of industry trends and issues affecting the educational industry to help the school stay ahead of the competition. Gather market intelligence on competitors.
Marketing:
- Plan and execute advertising and promotion concepts that are aligned to the Business Development Plan.
- Social Media content planning, design creatives, and mange publication of all SFMS official social media accounts to increase brand awareness.
- Maintenance of all social media platform.
Requirements:
- Minimum Degree in Marketing and/or Business or relevant discipline from recognised tertiary institution.
- At least 3 years of relevant working experience, preferably in the education industry.
- Good verbal and written communications skills.
- Good relationship management skills with internal / external stake holders.
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