Jobs

    Director, Luxury Brand Marketing, APEC - Singapur, Singapore - Marriott International, Inc.

    Marriott International, Inc.
    Marriott International, Inc. Singapur, Singapore

    2 weeks ago

    Default job background
    Full time
    Description

    JOB SUMMARY

  • Manages the forward planning with agile execution of marketing initiatives to drive audience awareness and engagement across all Luxury Brands, markets, and multi-channels in APEC
  • Orchestrate brand creatives connected with insightful thought leadership, systematic frameworks, as well as unparalleled storytelling for brands at the right time, right audience, right market, right channel
  • Lead and collaborate for effective marketing and transparency of efforts across continent to drive brand awareness, preference, market share and topline performance
  • Interface with the loyalty marketing team to drive for association our Brands with affiliation to Marriott Bonvoy loyalty program
  • Partners with respective cross functions including Global, regional, area, property teams as well agencies to localize the expression of our brands
  • Promote connectivity of full funnel efforts, not limited to digital, social, PR, advertising, communications, publications etc. in the respective markets of APEC
  • Manages assignments with efficient and effective plans seamlessly to ensure brands' presence both online and offline to target consumers
  • Instill a culture of hypothesis testing, measurement and insight driven approach as well as business case justifications
  • Lead and collaborate on the execution of destination marketing programs for APEC with a focus on leisure travel
  • Brand asset management consistently updated into Marriott eco-system and communicate on access to rest of organization
  • Represent as the subject matter for designated marketing initiatives to support the APEC Luxury Brand team

    • SCOPE

  • Planning and execution of marketing initiatives and programs that supports the Luxury Brands in the continent.
  • Destination marketing, focusing on leisure travel, partnering with Area teams to deliver desired results.

    • CANDIDATE PROFILE
    Education, Experience & Requirements

  • Twelve or more years of multi-brand marketing operations experience at scale for APEC market focus is required.
  • Ensure consistent brand audience awareness, engagement, recognition and trust connected through Marriott as well as partner eco-systems
  • University degree required.
  • Agency experience is required.
  • Marketing project planning experience is required.
  • Hospitality or digital/social marketing experience is strongly preferred.
  • Languages: Proficiency in English required; proficiency in other Asian languages strongly preferred.
  • Experience briefing and managing the work related to agencies and vendors is required.
  • Demonstrated ability to take complex projects and efforts from conception to successful execution.
  • Demonstrated ability in creative content development and management is required.
  • Acumen to solve problems quickly, think creatively, and satisfy speed-to-market requirements.
  • Acumen to simultaneously manage multiple projects with critical path planning to budget.
  • Team player and contribute to a positive as well as engaging culture.
  • Knowledge and experience in working on Adobe platforms is desirable
  • Knowledge of destination marketing and love for travel and lifestyle experiences.

    • CORE WORK ACTIVITIES

    Brand Strategy & Planning

  • Set, communicate and ensure smooth execution of vision and strategy for brand and destination marketing
  • Work with internal and external partners on key brand messaging including new openings to promote in multi-channels.
  • Understands clearly the brand strategy, positioning, voice, strategic pillars and competitive environment.
  • Lead and collaborate with the work related to strategic Brand partnerships through criteria rating to deliver desired outcomes.

    • Brand Localization & Development

  • Responsible for the effective pull-through of brand marketing programs or partnerships initiatives relevant for local markets in APEC
  • Localizes global brand marketing messaging while ensuring alignment to APEC or country/market specific objectives.
  • Ability to develop and manage multi-language creatives, copy and content

    • Operations & Culture

  • Responsible to partner with Brand Leaders and Area Director of Marketing for regular brand marketing communication with the field and hotels
  • Provides new hotel openings and/or conversions marketing support are communicated on brand
  • Constantly monitors and shares industry and cross industry trends with suggested actions to achieve brand and continent objectives

    • Marketing & PR

  • Responsible for executing effective brand marketing programs that achieve/surpass brand and continent performance goals.
  • Responsible for executing customer-facing brand communications, not limited to brand-voice copywriting, use of the various assets and materials to ensure an on-brand communication style.
  • Partners with the APEC PR/Communications team and the area/field marketing teams to develop and execute buzz for the brands in APEC.

    • Integrated Marketing Planning and Execution

  • Ensure consumer messaging is clear as well as compelling across omni-channels and multi-touchpoints
  • Lead and collaborate the continent brand and destination marketing strategy
  • Focused on key source markets, leisure destinations and KPIs planned in advance
  • Develop presentations and accurate reporting to ensure stakeholders are well informed with brand marketing updates and results.
  • Engage agencies, as required, to deliver the creative design and execution process by budget and scope
  • Develop and update specific initiative toolkits for multi-team and property use
  • Responsible for ensuring outcomes of a project are aligned to the vision of the key stakeholders
  • Review program critical path and performance in real time and modifies as needed

    • Partnerships

  • Manages the brand partnerships planning and execution to ensure win-win synergy
  • Partner with teams to ensure proper tracking, reporting, and communication of all programs

    • MANAGEMENT COMPETENCIES

    Leadership

  • Mentorship – Manage manager and coach senior managers with a growth mindset to ensue credibility, effectiveness, and efficiency of the team
  • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

    • Managing Execution

  • Planning and Organizing - Gathers information and resources required to set a plan of action that is robust but agile for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
  • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Content Management – Ensure content assets with respective usage rights are well managed in the Marriott Asset Library and accessible for organization

    • Building Relationships

  • Coworker Relationships - Interacts with others in a way that builds continual openness, trust, and confidence in the pursuit of organizational goals.
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.
  • Growth Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

    • Generating Talent and Organizational Capability

  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

    • Learning and Applying Professional Expertise

  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
    ◦ Brand Management-The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
    ◦ Project Management – Ability to scope and plan end-to-end critical path, project mapping, dependencies, funding, and thoughtful communication
    ◦ Photoshop & Design Software – Fluency to use photoshop & design software
    ◦ Computer Skills - Uses basic computer hardware and software personal computers, word processing software, Internet browsers, etc.).
    ◦ Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
    ◦ Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
    ◦ Reading Comprehension – Understands written sentences and paragraphs in work related documents.
    ◦ Writing - Communicates effectively in writing as appropriate for the needs of the audience.
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