
Begum Khalida
Marketing / Advertising / Public Relations
About Begum Khalida:
As an experienced content writer with a passion for storytelling and a keen eye for detail, I have honed my ability to create engaging and compelling content across various platforms. Whether it's crafting articles, social media updates, or marketing copy, I'm committed to delivering high-quality content that meets the needs of the target audience.
Experience
Communications Manager @ Dust Network (2021-2023)
Research and write weekly blog article pertaining to industry matters and developments in the field
Manage Wordpress and schedule blog posts on the website
Edit and revise company documents for consistency and accuracy
Design Microsoft Powerpoint slides based on internal documents
Design brochures and info-graphics using Piktochart
Schedule posts for LinkedIn and Facebook using Hootsuite
Post industry news on LinkedIn daily
Senior Curriculum Development Specialist @ CPD Singapore Education Services (2018 -2021)
Planned, designed and created English language magazine for lower primary level
Created the design for the first 2 issues of the English language magazine
Coordinated with in-house designer to design the magazine
Researched, wrote and edited content for STEM-related magazine for primary level
Planned and wrote assessment books on English language for primary levels
Edited and wrote preschool assessment books in both English and Tamil languages
Edited the language in assessment and guide books of secondary levels
Generated content for online educational news blog
Planned, researched and assisted in the development of early childhood curriculum and early intervention programme
Editorial Intern @ Tripzilla (2018)
Pitched SEO-friendly article ideas
Wrote travel-related articles and advertorials
Assisted in media trips to gain insights to aid my research and writing
Started and managed a new subsidiary Facebook page called Halalzilla
Content Development and Management Intern @ Halaltrip (2017)
Delegated articles for freelance writers to write on
Liaised with Sri Lankan team to manage incoming content from writers
Education
Singapore University of Social Sciences
Bachelor of Communication with Political Science (2017-2021)
Ngee Ann Polytechnic
Diploma in Child Psychology & Early Education (2013-2016)
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