Casey Chua

Driven and Highly-Motivated individual with proven leadership capabilities, who is infinitely curious and seeks challenges. Always striving to achieve the highest standard possible, at any given task through active learning and listening. 

FairPrice Group Food Services – Business Development Intern (Heavenly Wang)                                     Apr 2022 – Jul 2022

• Planned Marketing visuals and collaterals for use in stores
• Supported promotional campaigns like NDP and June Holidays Specials
• Drew up competitive analysis and benchmarking 
• Deep understanding of brand loyalty and brand consistency across different brands
• Social Media Management: Copywriting & brainstorming creative posts
• Liaised with different stakeholders like landlords on campaign promotion
• Liaised with internal designers for artwork
• Liaised with Area Managers to ensure smooth in-store operations
• Extracted and analysed useful data – e.g. return vouchers analysis, product mix analysis, individual store revenue etc. 
• Analysed campaign performance – Product mix analysis, sales performance by item and outlet etc. 
• Proposed useful recommendations to improve future campaigns 
• Supported month-end inventory counts
• Help to raise PO/PR via SAP
• Sending out invoice to external parties
• Gathering data for the company’s Novation process

Nanyang Business School, Nanyang Technological University, Singapore                           Bachelor of Business, Marketing (Honors) 
GPA: 4.09/ 5.00 (Distinction)
NTU NBS AY22/23 Dean’s List