Sin Yee Shia

I am enthusiastic about contributing my skills and passion for UI/UX design to a dynamic team eager to push the boundaries of digital experiences. Let's collaborate to create user-centric solutions that not only meet but exceed expectations. Always adding values with experiences in shaping seamless interactions and delightful user journeys.

With a keen eye for detail, I thrive on transforming concepts into visually captivating and functional designs that resonate with users. My dedication to delivering high-quality, user-centric solutions is evident in every pixel, ensuring seamless and engaging experiences that exceed expectations.

UI/UX Designer
elTOV Singapore Pte. Ltd. (Oct 2022 - Present)

• Design kiosk and mobile wayfinding UI to enhance user experience and facilitate efficient navigation by using Figma.
• Conceptualise designs by mapping out user flows, user journeys and sitemaps to draft the initial design framework.
• Create and implement visually cohesive interface elements such as navigation bars, cards, and CTA buttons, following established design system guidelines to ensure consistency and intuitive user interaction across digital platforms.
• Conduct comprehensive client research encompassing thorough analysis of websites and brand guidelines, translating and gathering insights into bespoke designs aligned with their unique specifications and requirements.
• Create Figma prototype allows customers to conduct comprehensive and near-real-time product testing.
• Pro-active team player by continuously contributing in working closely with Sales Development, R&D and Project Managers throughout the design lifecycle, ensuring cohesive and user-friendly UI/UX solutions that align with project objectives and meet within timeline.
• Create website designs that harmoniously align with established brand design systems, utilising a diverse palette of fonts, colours, and, images.
• Assist in preparing and designing proposals with unique key selling points based on individual tender requirements.
• Proficient in photography and videography to capture completed projects for company’s website development and company’s portfolio.
• Proficient in photo and video editing by utilising Adobe Premiere Pro to enhance visual contents.
• Design 2D animations with captivating text and graphic animations with dynamic elements and buttons using After Effects.
• Create engaging contents for LinkedIn posts to promote brand awareness.

UI/UX Designer Intern
RF Infinite Sdn. Bhd. (May - Jul 2022)

• Conduct product research such as competitive analysis, user persona, assumptions, user journey, flow chart, etc.
• Brainstorming the digital product ideas using wireframes. 
• Design website and mobile apps.
• Propose design solutions for better user experience.

Bachelor of Multimedia Design (Honours) 
issued by Raffles University, Johor (Sep 2019 - Aug 2022)
Completed with a CGPA of 3.54

• A comprehensive curriculum that integrates theory and practice in graphic design, art history, animation, programming, sound, and video production.
• Practical training involved the use of the latest multimedia tools such as Adobe Creative Suite, Photoshop, and Illustrator.
• Explore photography, video editing, web design, animation, 3D graphics, and print design within the program's framework.

Foundation in Liberal Art 
issued by Raffles University, Johor (Sep 2018 - Aug 2019)

• The programme exposes students to a range of topics in the humanities so that they can appreciate the depth and subtlety of human nature and experience.

Diploma in Business Management
issued by Singapore Institute of Management, Singapore (Jul 2015 - Dec 2016)

• This programme offers broad-based training in crucial management skills and knowledge, including Accountancy, Finance, Marketing, Human Resource Management, Operations Management, Information Technology, Law, Communications, and Economics.