Jobs

    Head, Digital and Performance Marketing - Singapur, Singapore - Standard Chartered Bank

    Standard Chartered Bank
    Standard Chartered Bank Singapur, Singapore

    1 week ago

    Standard Chartered Bank background
    Full time
    Description

    Role Responsibilities

    Job Summary

    This role is responsible for development and implementation of the global CCIB digital & performance marketing strategy, in alignment with CABM's brand, marketing, and communications strategy, and the overall Bank's business strategy. This strategy should inform CCIB marketing activities across external digital channels, in close collaboration with the Group Digital Channels team.

    You should have in-depth B2B marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong digital presence.

    Responsibilities

    This role will be responsible for delivering an always-on Digital Marketing & Performance strategy, and ensuring an integrated approach to owned, earned, and paid media between CCIB, Brand, and Digital Channels, running integrated campaigns aimed at conversion and business growth. Assisting the Global Head of Digital Marketing and Marketing Operations, this role will ensure an audience-centric and insights-driven approach is rolled out across CCIB with the purpose of optimising our spend, and taking our audiences through a full funnel journey, fuelled by StoryLab content, and assisted by the Digital Channels, Brand, and Marketing teams.

    Strategy

  • Lead the development and implementation of a Global CCIB digital & performance marketing strategy, consistent with the Bank's overall business strategy
  • Given the fast-paced nature of this industry and business, this position holder must naturally embrace change and pivot strategy and approach accordingly
  • Deliver on a 'Brand to Demand' Marketing Effectiveness Strategy, optimised for retargeting, across CCIB's Digital Channels, working closely with Brand, StoryLab, the CSO team, and CCIB Business
  • Provide thought leadership, strategy, and transformational insights (, digital media buying that improves quality and cost efficiency of campaigns) to the Global CCIB marketing teams within CABM, and the Bank; advance a comprehensive thought leadership agenda externally, to propel the Bank to a leading position in the digital marketing space Build a Test & Learn roadmap for Creative Content EffectivenessIdentify audience overlaps between different paid media teams, and work with internal stakeholders and Agency Partners to eliminate duplicated targeting and cannibalized media spend
  • Delivering campaigns aimed at proving Direct Attribution of value between CCIB's Digital Marketing Operations and the Business
  • Work with our Global Paid Agency Partners (Dentsu) to design a new SOW aimed at delivering an Always-On content stream, design new workflows and processes, and own Governance and Standards

    • Business

  • Be a digital marketing champion - champion the role of digital in all brand, marketing, revenue, product, and communications activities Ensure all digital marketing campaigns live up to our Digital Marketing Guidelines, whilst delivering committed business outcomesProvide digital knowledge input to customer and proposition development
  • Work with Meta, LinkedIn, Reddit, Twitter, and Google to build on new and existing JBA's to unlock access to new features and programmes
  • Deliver a new Operating Model for an Integrated DAM (Bynder), where CCIB regions, and markets can all easily access Brand Compliant content produced by StoryLab and collaborate within the platform on content transcreation and repurposing using a Collaborative Workflow Tool
  • Work with the CSO Office to ensure content repurposing and audience sharing with CCIB, aimed at cross-selling sustainable finance products to existing clients
  • Work with CRMx team to integrate a MarTech stack linked to CABM's CMS
  • Work closely with the IDA team to ensure all digital marketing content creation/decisions are backed by customer insights, and rollout a CCIB-tailored Insights and Data programme driven by audience insights and aimed at performance and effectiveness Provide regular digital marketing reporting with meaningful customer insights (, customer experience insights, customer behaviour insights) to drive strategy

    • Processes

  • Oversee and manage digital marketing budgets to ensure appropriate allocation of resources, to yield the most optimum Return on Investment (ROI) Drive cost efficiency and effectiveness of all digital marketing campaigns, tools/channelsChampion 'test and learn' initiatives across CABM digital marketing to understand what is most impactful, and optimise future spendEnsure Paid Media spend across CCIB is directly attributable to ROTE
  • Provide support to the digital marketing team to ensure we achieve and maintain a satisfactory audit rating
  • Identify areas for process improvement (, increase marketing content that can be applied omni-digital channels), and recommend ways to increase functional effectiveness and improve operational efficiencies
  • Exercise and ensure good business judgement for all digital marketing advertisements/initiatives
  • Ensure effective management of operational risks within the function and compliance with applicable internal policies, and external laws and regulations.

    • People & Talent

  • Lead through example, and foster appropriate culture and values within the Digital Marketing team, in alignment with the Bank's overall values and vision
  • Oversee ongoing training and development of digital marketing team members; ensure that they are suitably skilled and qualified for their roles, and have effective supervision in place to mitigate any potential risks

    • Risk Management

  • Possess deep knowledge of the key risks facing the region/market, and digital marketing function; demonstrate a shift towards a proactive, anticipatory approach towards risk
  • Ensure compliance with the Bank's brand, marketing, and communications policies Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures, and Guidelines of the Bank
  • Ensure digital marketing (and social media marketing) strategy complies with regional/local legal and regulatory requirements
  • Responsible for delivering effective governance of the digital marketing team, capability to challenge fellow executives effectively, and willingness to work with any regional/local regulators in an open and cooperative manner
  • Responsible for assessing the effectiveness of the Group's arrangements to deliver effective governance, oversight, and controls in the business; oversee changes in this area, and how digital marketing affects these processes
  • Work closely with the Media, Reputation & Issues team to mitigate any reputational risks possible from digital marketing campaigns, and community initiatives

    • Governance

  • Awareness and understanding of the regulatory framework in which the firm operates, and the regulatory requirements and expectations relevant to the role
  • Ensure that Group and regulatory expectations are effectively communicated and met across the entire CABM business
  • Where applicable, ensure credit, operational, legal, regulatory, reputation, compliance are held to the highest standards of risk management (at a product and enterprise level as relevant)

    • Regulatory & Business Conduct

  • Display exemplary conduct and live by the Group's Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

    • Key stakeholders

    External Stakeholders

  • Vendors & Agencies

    • Internal Stakeholders

  • Group & Regional CABM stakeholders (For strategy alignment & execution support)
  • Global CCIB product marketing
  • Global CCIB Heads of Business

    • Other Responsibilities

  • Embed Here for good and Group's brand and values in Corporate Affairs & Brand & Marketing; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

    • Our Ideal Candidate

  • 10+ years Digital Marketing experience ideally within B2B;
  • Degree in business administration and/or marketing
  • Strong organizational and time management skills
  • Strong attention to detail – reviewing own work to ensure social posts and content on website is accurate and error free.
  • Collaboration and open communication are essential to build a cohesive team dynamic and align marketing and communication efforts across the organisation
  • A growth mindset, coupled with a willingness to experiment and learn is necessary to drive continuous improvement and innovation
  • A self-starter with a determination to make a difference and keen to learn new skills
  • Proactive, results-orientated, with strong project management skills
  • Positive attitude who thrives on dynamic, ever-changing, fast paced environment whilst juggling multiple priorities with a sense of urgency
  • Team player who can interact and work well with both internal and external stakeholders
  • Flexibility and ability to adapt to dynamic structures and KPIs

    • Technical Role Specific Competencies

  • Marketing Strategy and Technologies
  • Digital Channel Management
  • Digital Advertising
  • Client Experience, Behaviours and Preferences
  • Impact measurement
  • MOGUL PTE. LTD.

    Performance Marketer

    1 week ago

    MOGUL PTE. LTD. Singapore

    is Singapore's Smartest Property Portal that harnesses locational data and geospatial technology to streamline the home buying process, allowing faster and relevant property matches to prospective home seekers. As part of 's expansion, we are looking for a self-driven Performance ...

  • TikTok

    Performance Marketing Strategist, Marketing

    4 days ago

    TikTok Singapore

    Responsibilities · TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require TikTok's sponsorship of a visa. · TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok ...

  • PRISM

    Performance Marketing Intern

    1 week ago

    PRISM Singapore

    **Description**: · Join us for this internship opportunity to gain regional exposure as you take ownership of your work, manage overseas markets, and grow your skillset in Performance Marketing - all while having the opportunity to experience the dynamism of a high growth start-u ...

  • Glints Pte Ltd

    Performance Marketing Executive

    4 days ago

    Glints Pte Ltd Singapore

    The company is a leading national and regional provider of K-12 (Pre-school, Primary and Secondary) educational solutions. · The company is looking for a passionate Performance Marketing Executive to spearhead strategic development and execution of marketing plans encompassing pe ...

  • PRISM

    Performance Marketing Manager

    1 week ago

    PRISM Singapore

    **Description**: · We are looking for an experienced Performance Marketing Lead to steer and direct PRISM+'s performance marketing activities. · Working closely with the Head of Marketing, you will be responsible for achieving monthly and quarterly performance targets through pro ...

  • PRISM+

    Performance Marketing Manager

    1 week ago

    PRISM+ Singapore

    We are looking for an experienced Performance Marketing Lead to steer and direct PRISM+'s performance marketing activities. · Working closely with the Head of Marketing, you will be responsible for achieving monthly and quarterly performance targets through proactive optimisation ...

  • 99

    Performance Marketing Manager

    1 week ago

    99 Singapore

    **About us** · We are looking for an experienced Performance Marketing Manager to join our diverse team of people who are passionate about taking the real estate industry into the age of technology through innovation and a desire to solve its multitude of challenges. · **Responsi ...

  • PROPSELLER PTE. LTD.

    Performance Marketing Manager

    1 week ago

    PROPSELLER PTE. LTD. Singapore

    **About Propseller**: · In January 2024, Propseller has been ranked #10 in Singapore's fastest-growing companies 2024 ranking by The Straits Times and Statista. In August 2022, Propseller raised a US$12M Series A led by Vertex Ventures, the VC arm of Temasek, the investment compa ...

  • Ask & Embla

    Performance Marketing Lead

    2 days ago

    Ask & Embla Singapore

    Ask & Embla is a rapidly growing Alternative Body Jewelry company based in Singapore with a collective following of more than 450,000 across our social media channels. We ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwi ...

  • Adstify Search Pte Ltd

    Performance Marketing Specialist

    1 week ago

    Adstify Search Pte Ltd Singapore

    Our client is a Global Performance Based Marketing Agency specializing in Mobile and Social Media Marketing. With Cost Per Install / Cost Per Acquisition for Mobile and Cost Per Acquisition for Social Media. Our team of media-buyers will identify and develop targeted campaign str ...

  • Premium Leads Pte Ltd (Singapore)

    Performance Marketing Manager

    1 week ago

    Premium Leads Pte Ltd (Singapore) Singapore

    Company · Premium Leads Pte Ltd (Singapore) · - · Designation · Performance Marketing Manager · Date Listed · 15 Feb 2023 · Job Type · Entry Level / Junior Executive, Experienced / Senior Executive · - Full/PermIntern/TS · Job Period · Immediate Start, Permanent · Profession · M ...

  • PREMIUM LEADS PTE. LTD.

    Performance Marketing Manager

    2 days ago

    PREMIUM LEADS PTE. LTD. Singapore

    Premium Leads is a sales-focused Premium lead generation digital marketing agency in Singapore. We produce highly convertible leads for high-growth companies in various industries such as healthcare, finance, immigration, services, etc. · **Responsibilities**: · 1. Manage a team ...

  • INICIO GROUP PTE. LTD.

    Performance Marketing Manager

    1 week ago

    INICIO GROUP PTE. LTD. Singapore

    Performance Marketing Manager · **Responsibilities** · - Plan, implement and monitor high performing marketing campaigns in social media and print platforms to drive awareness and conversions · - Outline measurement solutions and appropriate campaign structures based on Key Perfo ...

  • AANANDAS PTE. LTD.

    Performance Marketing Executive

    1 week ago

    AANANDAS PTE. LTD. Singapore

    **Responsibilities**: · - Plan, strategise and execute marketing campaigns to drive e-commerce sales and new customer acquisition · - Formulate and drive performance marketing implementation through digital marketing such as (not limited to) sponsored ads, SEM, display ads, remar ...

  • Supernova

    Performance Marketing Intern

    1 week ago

    Supernova Singapore

    **About Supernova** · An independently owned and rapidly growing e-commerce company founded in 2013, Supernova is no stranger to the beauty industry. We are headquartered in Singapore and our offices have expanded to include Berlin, London and LA By living our core values - #Make ...

  • VK TRANSFORMATION PTE. LTD.

    Performance Marketing Analyst

    2 days ago

    VK TRANSFORMATION PTE. LTD. Singapore

    We are looking for talents who are passionate to be part of a fast-growing 7-year-old consulting and digital marketing agency. He or she will have the opportunity to work closely with the Founder & the team to expand the practice and help businesses to navigate through a complex ...

  • PRISM+

    Performance Marketing Intern

    1 week ago

    PRISM+ Singapore

    Join us for this internship opportunity to gain regional exposure as you take ownership of your work, manage overseas markets, and grow your skillset in Performance Marketing - all while having the opportunity to experience the dynamism of a high growth start-up environment. · Re ...

  • CHEIL SINGAPORE PTE. LTD.

    Performance Marketing Specialist

    1 week ago

    CHEIL SINGAPORE PTE. LTD. Singapore

    Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world's leading integrated marketing communications networks, with more than 6,800 employees globally in more than 54 offices in 46 countries. · **Performance Marketing Specialist · **Respo ...

  • PropertyGuru Pte Ltd

    Performance Marketing Executive

    1 day ago

    PropertyGuru Pte Ltd Singapore

    **Location**: Singapore · **Department**: Marketing:SendTech · **Make A Real Difference at PropertyGuru.** · **Real **Aspirations. **Real **People. **Real **impact. · PropertyGuru is Southeast Asia's leading PropTech company, and the preferred destination for over 41 million prop ...

  • Delivery Hero

    Specialist, Performance Marketing

    2 days ago

    Delivery Hero Singapore

    About the opportunity · We are looking for a **Specialist, Performance Marketing - Affiliate (APAC) **to join our growing team based in our Singapore office. · **Responsibilities**: · - Optimise existing affiliate partner performance through analysing performance and identifying/ ...