Senior Manager Marketing - Singapore - Macdonald & Company

Macdonald & Company Singapore

9 hours ago

Full time

Description

A leading property developer, owner and operator in Singapore is searching for a Senior Manager - Marketing to join their team on a full-time basis.

Please see the key attributes required to be successful in this role below.

Team Leadership

Reporting to the Assistant Vice President of Marketing, you will oversee the Offline Marketing team and be responsible for driving offline marketing activities, managing marketing enquiries, collating of department reports, and oversee the department\'s systems, processes and administrative functions Marketing and Promotions

Develop and execute offline marketing strategies and leasing promotions to generate awareness and increase conversions among potential decision-makers

Manage property listings and ads on property portals

Identify and implement marketing opportunities such as trade exhibitions, seminars, events and industry association channels

Produce BAU marketing collaterals and digital assets, including property videos and 360 virtual tours for the property portfolio

Ensure property information in marketing collaterals and website are regularly updated

Produce and manage marketing hoardings and leasing banners on buildings, including BCA applications and renewals Agent Outreach

Create and implement targeted marketing plans to expand our network of agent partners

Plan and organize agent site tours, networking/appreciation events, incentive programs, and eDMs to actively promote the properties and engage agents

Drive and manage the CapitaLand Workspace Partner Rewards program, including publicity, tracking of agent payouts, program enhancements and maintenance of the agent portal

Supervise the team responsible for handling daily inquiries from various digital platforms such as email, WhatsApp and Telegram

Track, analyze and report on the effectiveness of marketing campaigns, conducting lead analysis on a monthly basis

Establish processes for lead qualification and ensure timely follow up of leads by the team Systems, Processes and Administrative Functions

Compile monthly reports

Plan and administer the marketing budget, collaborating closely with cross-functional stakeholders and obtaining necessary approvals

Oversee department processes, streamlining and digitalizing marketing/reporting processes to enhance efficiency

Manage the CRM system to support Marketing\'s reporting needs

Coordinate annual audits with internal and external stakeholders

Oversee department administrative and compliance functions

Represent the Marketing department in a cross-functional team to drive enterprise system integrations To be the right fit for this role, the succesful candidate must posses the following skills and experience.

Bachelor\'s degree in Marketing, Business, or a related field

At least 5 to 8 years\' relevant experience with strong marketing background. Experience in the real estate industry is a plus

Good knowledge of CRM system and analytics tools. Candidates with experience in Martech will have added advantage

Proficient in Microsoft Powerpoint and advanced Microsoft Excel skills

Ability to work in a fast-paced environment and manage multiple projects simultaneously

Team player with good interpersonal, communication and stakeholder-management skills

Self-starter, resourceful, proactive and meticulous If you an ambitious Marketing professional searching for your next position, please get in touch. Macdonald & Company

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