- Being the project owner for CSLS (Customer Satisfaction & Loyalty Study, including Net Promoter Score) with high-quality deliverables which include:Timely survey preparation and deployment in collaboration with the HQ Customer Insight teamCapable of identifying issues from the data and subsequently analysing and building story to arrive at a quality insight reportTimely execution of quarterly CSLS broadcast (which attracts +1000 attendees in each session)
- Being accountable for ongoing brand tracking research projects with high-quality insight reports, i.e.;Brand Awareness and Reputation StudyCommercial Brand Pulse Study
- Supporting ad-hoc customer insight projects that come along throughout the year
- Being resourceful and accountable for timely insight deliverables by leveraging secondary market data/reports, existing and newly acquired (qualitative/quantitative) customer data
- Being accountable for implementing and democratizing customer insight tools, frameworks, and processes when/wherever applicable
- Being a Customer Insight Partner both regionally and globally by building him/herself as a "go to" person for customer insights/voice of customers amongst APA internal clients as well as a wider Global Insight Community
- At least 3-4 years of experience in supply chain and logistics industry
- Education background in Economics, Psychology or Statistics, Marketing, Business Administration, etc. would be preferred.
- Enjoy 'playing' with data
- Willing to learn new skills/tools available for customer insights
- Basic understanding of different research methodologies
- Demonstrated ability to:Independently manage a research project end-to-end, which includes analysis, reporting & presentation to key internal clientsConduct basic data analyticsTranslate research/data findings into actionable business implicationsBe a collaborative team player and capable of working virtually with geographically dispersed teams/colleagues
- Native English and Chinese (Mandarin) speaker with strong presentation and writing skills in both languages
- Experience in managing and coaching a new graduate or intern
- Experience working in customer/consumer research and consultancy agency
- Experience in data analytics
- Familiar with tools like Power BI, Google Analytics, Salesforce, or equivalent
- Great understanding of Net Promoter Score (NPS) or other similar customer loyalty survey systems, and ability to make use of it to identify opportunities to improve customer experience
- Additional Asia Pacific languages like Japanese, Korean, Thai, Bahasa Indonesia, Vietnamese
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Customer Insights Executive - Singapur, Singapore - Maersk
Description
This position will be based in Paya Lebar Singapore.The Customer Insight Executive will have a pivotal role to help cultivate and grow customer centric culture into the day-to-day business and marketing activities across the region through building customer insight knowledge foundations and having them utilized as a guidance to business decisions.
We are looking for a Customer Insight Executive who can design, plan, and manage market and customer research projects (both tracking and ad-hoc) end to end, which include:
We are looking for
A candidate with the following capabilities will be a plus:
Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.
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