Data Analyst - Singapore - TECHNOLOGY SERVICES GROUP PTE. LTD.

TECHNOLOGY SERVICES GROUP PTE. LTD. Singapore

19 hours ago

Description

Roles & Responsibilities

Responsibilites

Analyze marketing campaign data to evaluate performance across various channels, including digital advertising, email marketing, social media, and offline channels.
Develop and maintain dashboards and reports to track key performance indicators (KPIs) such as ROI, conversion rates, customer acquisition costs, and lifetime value.
Conduct deep-dive analysis to identify trends, patterns, and opportunities for optimization.
Collaborate with cross-functional teams, including marketing, sales, and product development, to provide insights and recommendations for improving campaign effectiveness.
Utilize statistical techniques and predictive modeling to forecast future campaign performance and identify potential risks and opportunities.
Identify data quality issues and work with relevant teams to address them, ensuring the accuracy and integrity of marketing data.
Stay informed about industry trends, best practices, and emerging technologies in data analysis and marketing analytics.

Requirements:

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related field. Master's degree preferred.
3 to 5 years of experience as a data analyst or in a similar role, preferably in marketing analytics or digital marketing.
Proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar.
Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
Previous exposures within a FinTech enviroment will be a BIG Plus.
Excellent communication and collaboration skills, with the ability to effectively present findings to both technical and non-technical stakeholders.
Detail-oriented with a commitment to data accuracy and integrity.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Tell employers what skills you have

Tableau
Data Analysis
Social Media
Mathematics
Email Marketing
Data Quality
Economics
Customer Acquisition
SQL
Digital Marketing
Predictive Modeling
Statistics
Product Development
Power BI
Marketing Analytics
Data Visualization

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