- Develop a thorough understanding of CMG and its brands' mission and business goals.
- Partner key internal stakeholders i.e. newsrooms , Sales, Consumer Revenue, Community Engagement and Product & Tech etc. to develop a cohesive brand and campaign strategy where objectives and outcomes are aligned.
- Coordinate closely with internal stakeholders i.e. designer, producer, video editor, social media, ad operations etc. to plan and execute marketing plans of varying scales within budget.
- Craft and edit content for various communication materials, including press releases, invites, factsheets, social media posts etc.
- Manage media enquiries and interview requests.
- Monitor, analyze and report marketing results of projects to internal and external stakeholders, where applicable.
- Ensure consistency in messaging and branding (e.g. logos, slogan, key visuals) across all communication channels and materials, reinforcing the brand's identity.
- Liaise with internal and external stakeholders for approval of key artwork and communication materials.
- Drive the development of brand collaterals, including but not limited to premiums and merchandise.
- Prepare and submit entries for local, regional and international media awards, and coordinate relevant communications based on competition outcomes.
- Maintain and upkeep the brands' assets and workflow depository.
- Support internal communication efforts by crafting engaging messages, newsletters, and announcements to keep CMG colleagues informed and engaged with key activities.
- Assist in developing crisis communications plans and providing support during crisis situations.
- Degree holder; candidates with at least 5 years of related working experience in media, public relations or marketing and communications preferred;
- Proven experience in developing and executing communication plans across various channels;
- Excellent written and verbal communication skills in English and Mandarin, as this role mainly supports Chinese products;
- Familiar and comfortable in using Google Workspace, social media, content creation tools and analytical tools;
- Kept abreast of changes in content trends, technologies, social media landscape and consumer behaviors;
- Highly proactive, analytical, detail-oriented, good at problem-solving and project management abilities; good news sense would be advantageous;
- Able to multitask with tight deadlines in a fast-paced environment;
- Able to work independently but also connect with people and collaborate as a team;
- Able to work on weeknights/weekends due to events
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1 alternative title for "Branding Specialist, Chinese Media Group" using "en-US" language - Singapore - SPH MEDIA LIMITED
Description
Roles & ResponsibilitiesThe Chinese Media Group (CMG) is seeking a highly motivated Branding Specialist to join its Branding & Marketing (B&M) team. The B&M department is responsible for co-developing and implementing CMG's products brand strategies, as well as driving effective marketing and communication plans to create strong brand value; these include Lianhe Zaobao, Shin Min Daily News, ThinkChina, ZBSchools, HeyKaki, UFM100.3, 96.3 Hao FM, UWeekly etc.
As a Branding Specialist, you will be supporting at least 2 products in their local branding and marketing needs, while working closely with the rest of CMG to identify and tap on cross-promotional opportunities. You are expected to:
Job Requirements
Press Releases
Google Workspace
Designer
Sales
Able To Multitask
Announcements
Analytical Skills
Social Media
Video Editor
Problem Solving
Marketing
Strategy
Public Relations
Project Management
Crisis Communications
Able To Work Independently
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