Daryl Kuah

Marketing professional with prior experience in customer-facing roles looking for a career switch into a more fulfilling field.

Senior Marketing Executive ▪ HackerTrail (Oct 2021 – Dec 2022)

• Implemented and monitored on-page, off-page, and technical SEO strategies to drive user traffic to the company site and its range of product offerings with regular adjustments made based off feedback provided in Google Analytics (UA + GA4)
• Responsible for the creation and management of content for the company’s blog and social media profiles on LinkedIn and Facebook to ensure consistency in the delivery of key messages and drive user acquisition
• Developed and executed targeted drip campaigns and customer journeys with specific CTAs to engage our target users as well as maintain the monthly newsletter to ensure that the company stayed top-of-mind
• Aided in the planning and execution of events and activities to promote the business and its products such as at trade shows and career fairs
• Designed and wrote content for collaterals to be used both internally and externally, such as the company website, posters, brochures and presentation decks

Marketing Executive ▪ Mamoru Marketing Pte Ltd (Mar 2021 – May 2021)

• Assisted in the development and implementation of marketing strategies to increase brand awareness, direct user traffic to the company website cum e-commerce portal and improve on conversion rates
• Responsible for the creation and management of content for the company's social media profiles on platforms such as the company blog, Facebook and Instagram pages to ensure consistency in the delivery of key messages
• Developed and executed targeted email campaigns with specific calls-to-action to engage existing users and leverage on their experience for referrals
• Researched target user needs and competitive landscape so as to develop more effective marketing campaigns and strategies for increased brand awareness

Marketing Executive ▪ Pipo Pte Ltd (Feb 2019 – Dec 2020)

• Conducted market research to understand target user needs, pain points and provide data insights for the purpose of product development
• Assisted in the development and implementation of marketing strategies to increase user traffic and subsequently, conversion and adoption rates
• Responsible for the creation and management of content for the company’s social media profiles on platforms such as the company website, LinkedIn, Instagram and Facebook to ensure consistency in the delivery of key messages
• Develop and execute targeted email campaigns with specific calls-to-action to engage our target users
• Aided in the planning and execution of events and activities with other organizations and entities
• Designed and wrote content for collaterals to be used both internally and externally, such as the company website, posters, brochures, EDMs and presentation decks

Marketing Executive ▪ Leisuretix Pte Ltd (Jan 2018 – Jan 2019)

• Responsible for the conceptualization, development and management of marketing campaigns and strategies to both increase reach and generate leads
• Designed and wrote content for collaterals to be used both internally and externally, such as the company website, posters, brochures, EDMs and presentation decks
• Responsible for handling the company’s social media presence on both LinkedIn and Facebook
• Worked closely with the Directors in both the organization and execution of events, product roadshows, as well as trade shows

Marketing Assistant ▪ Ambition Group Singapore Pte Ltd (Sep 2016 – Aug 2017)

• Worked closely with the Group Marketing Director and Regional Marketing Manager to further the Group’s efforts to consolidate its position as the premier boutique recruitment agency in the region
• Responsible for moderating and proofreading the content and sending out of up to 20 eDMs a month
• Designed collaterals for both internal and external use, such as posters, eDM headers and templates, social media graphics, presentation decks etc.
• Revamped the entire range of corporate booklets in line with the company’s brand guidelines
• Aided in the both the planning of and execution of corporate events as large as the group’s 10-year anniversary in Singapore and Movie Night as well as smaller events such as dialogue sessions
• Responsible for managing enquiries from both the marketing inbox as well as ‘contact us’ form on website

National University of Singapore (Graduation: July 2013)
Bachelor of Arts (Sociology)