- Co-develop all sales strategies and Below the Line (BTL) activities with brand owners for the assigned brands to achieve the monthly sales targets
- Work closely with the sales team to develop trade activities and ensure proper trade executions in the retail stores
- Plan brand campaigns, consumer and trade promotions for the assigned brands
- Perform post-evaluation of the planned activities and provide insights and learnings for future activities
- Prepare and analyze sales reports to monitor sales performance and identify gaps and opportunities to grow the assigned brands
- Manage Profit & Loss (P&L) and Advertising & Promotions (A&P) budget for trade activities and review the figures on a monthly basis
- Responsible for the operational aspects of the assigned brands
- Monitor competitors' activities and current market trends
- Lead external and internal business reviews independently
- Manage and negotiate with both external and internal stakeholders to drive continuous growth for the brands
- Brief external agencies on the marketing collaterals required, while adhering to the brand's guidelines
- Develop a global brand story and brand assets
- Be the key driver to lead brand strategies, campaigns, and activations for key markets and lead its implementation
- Develop a range of key visuals and toolkits, highlight best practices for consistent use globally
- Quarterly distributor engagement on brand training and activation updates
- Develop new products and oversee label changes to suit the market's requirements
- Determine the communication strategies and capitalize on strategic digital mediums to reach target consumers
- Key contact point for international team to manage market growth
- Degree in Business Administration or relevant
- Minimum 5 years of relevant Brand or Marketing experience
- Proficiency in Microsoft Applications
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Brand Manager - Singapore - ACEXCELLENT CONSULTING PTE. LTD.
Description
Roles & ResponsibilitiesJob description:
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Leadership
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Strategy
Brand Equity
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