Jobs

    Lead/Senior Manager, Regional Performance Marketing - Singapur, Singapore - foodpanda

    foodpanda
    foodpanda Singapur, Singapore

    Found in: Talent SG C2 - 16 hours ago

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    Full time
    Description

    Job Description

    Based in Singapore, the successful candidate will be a key member of our APAC Online Marketing team, responsible for managing large and smaller hyperlocal networks alike on a regional scale. This person must also strive in a fast paced and dynamic work environment.

    Responsibilities:

  • A go-getter attitude with a knack for business problem solving
  • Be responsible for all regional performance marketing campaigns
  • Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts
  • Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention
  • Measure, analyze and report performance of your channel and support management in driving channel mix and budget decisioning
  • Qualifications

  • Minimum 6 years experience in performance marketing (App & Web)
  • Advanced knowledge of Online Advertising platforms (cross-platforms) and analytics tools for online channels (GA4, firebase, Adjust/Appsflyer etc.)
  • Knowledge of both mobile app and pixel measurement/tracking alongwith the ability to resolve ad operations issues that affect campaign tracking and performance
  • You have a proven track record of working at well-funded Internet companies and have experience with budget allocation and optimization
  • Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution, incrementality, and LTV
  • Hands-on mentality, an analytical and structured way of working, with extraordinary logical thinking skills
  • An understanding of the nuances of both the demand and supply side of a marketplace.
  • Verbal & written fluency in English, additional languages are a plus

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