- A go-getter attitude with a knack for business problem solving
- Be responsible for all regional performance marketing campaigns
- Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts
- Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention
- Measure, analyze and report performance of your channel and support management in driving channel mix and budget decisioning
- Minimum 6 years experience in performance marketing (App & Web)
- Advanced knowledge of Online Advertising platforms (cross-platforms) and analytics tools for online channels (GA4, firebase, Adjust/Appsflyer etc.)
- Knowledge of both mobile app and pixel measurement/tracking alongwith the ability to resolve ad operations issues that affect campaign tracking and performance
- You have a proven track record of working at well-funded Internet companies and have experience with budget allocation and optimization
- Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution, incrementality, and LTV
- Hands-on mentality, an analytical and structured way of working, with extraordinary logical thinking skills
- An understanding of the nuances of both the demand and supply side of a marketplace.
- Verbal & written fluency in English, additional languages are a plus
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Lead/Senior Manager, Regional Performance Marketing - Singapur, Singapore - foodpanda
Description
Job Description
Based in Singapore, the successful candidate will be a key member of our APAC Online Marketing team, responsible for managing large and smaller hyperlocal networks alike on a regional scale. This person must also strive in a fast paced and dynamic work environment.
Responsibilities:
Qualifications