- Generate demand and accelerate pipeline through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing data-driven marketing, inside marketing, digital marketing, events, and more. Enable sales by providing highest impact of all push and pull marketing channels. Look beyond return on investment of own activities and work across the entire marketing organization to assure optimal return on marketing investment for SAP.
- Strategy Execution - Understand how to translate business strategy and objectives into effective marketing execution tactics. Be fully trained to ensure brand, quality, consistency, and compliance and promote these aspects within all related demand generation and nurturing activities. Develop a sense of how to build a balanced set of marketing activities across all pipeline stages including acceleration and close activities as required.
- Demand Management - Understand the goals, objectives and processes involved in successful demand management. Facilitate collaboration with key sales and business stakeholders to increase impact of marketing. Seek to improve lead quality, secure higher conversion rates, and optimize related campaign processes for improved future execution.
- Data and Performance Management - Focus on execution and speed to market to independently document campaign execution and lead management activities in the system of record, including data segmentation tools, CRM, reports, dashboards and scorecards.
- Market Research/Analysis - In preparation for successful tactic execution, understand the market, competitive landscape and target audience, how to segment and adapt messages, and to optimize campaign tactics.
- Agency Management - In compliance with SAP procurement policies, identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost.
- Field Enablement - In consistent alignment with sales and business stakeholders, understand the role of stakeholder management in the development of effective marketing tactics and assets. Brief and align with internal stakeholders in order to optimize leverage and impact of planned marketing activities.
- Customer Service and Relationship Management - In line with the marketing vision, maintain a high level of customer focus in order to create a valuable end-to-end customer experience throughout the entirety of marketing lifecycle. This includes a good understanding of how to service inquiries, resolve problems, respond to direct customer requests (especially in local markets or for events), and more.
- Channel & Ecosystem - Understand the importance of different routes to market in order to leverage channels and ecosystem to optimize impact and reach of respective marketing tactics. Consider how to expand the reach of campaigns as well as respective budget optimization through other revenues.
- Minimum 5-8 years of marketing experience, with minimum 3-5 years in marketing execution > Working in a multi-national company preferred > Experience in/with sales > Experience in B2B or B2C marketing > Experience in the Tech industry is a bonus > Project management (small to medium-scaled projects) > Working in a team environment Education
- Bachelor's degree or equivalent required
- Fluent in English
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Description
Roles & ResponsibilitiesKey Responsibilities & Tasks
Experience & Language Requirements
CRM
Tactics
Customer Experience
Segmentation
Relationship Management
Channel
Business Strategy
Procurement
Demand Generation
B2B
SAP
Digital Marketing
Customer Focus
Stakeholder Management
Performance Management