- Define and execute a region-specific marketing plan that supports the regional sales teams across different APAC markets.
- Be the go-to person for APAC event execution, own the entire planning, building and follow-up strategy and process;
- Drive localized marketing plans and high touch marketing events and programs (online and offline) to create net-new sales opportunities, accelerate existing sales opportunities and deepen existing customer relationships.
- Build & execute Integrated field campaigns that involve email marketing, social media amplification & other marketing channels.
- Support & cooperate closely with the regional sales team, increasing brand visibility regionally, & driving leads & MQLs for the APAC region.
- Familiarity with CRM systems for field events, webinars and sending automated & targeted emails.
- Work with partners on co-marketing initiatives with the focus on driving demand and revenue.
- Manage content creation and localization.
- Participate in regular regional marketing and sales reviews – present impact of marketing efforts on sales pipeline, identify gaps in strategy and revise marketing strategies to fill the gap.
- Conduct market research and competitive analysis.
- Measure, analyze, and report the impact and results of Regional Marketing programs to stakeholders and the executive team.
- Build the Group-IB brand and develop a brand affinity to achieve a tangible lift in brand attributes among the target audience. Position Group-IB as a leader in cybersecurity solutions.
- Support various marketing projects as needed.
- 3 - 5 years' marketing experience in a B2B demand generation role, including working with partners;
- Previous experience in cybersecurity or high-tech products or services will be preferred;
- Bachelor Degree in marketing, business or related fields;
- Experienced in go-to-market planning, development and execution across multiple marketing channels;
- Experience in managing and planning events and exhibitions;
- Strong project management skills with demonstrated ability to manage multiple programs and priorities across different teams;
- Ability to manage budget and manage multiple priorities under tight project deadlines.
- Strong communication skills, excellent level of written and spoken English;
- Experience in Marketing Automation Tool such as Marketo / Hubspot and Salesforce;
- Proven skills in interacting with executive / senior management teams;
- Can-do attitude, multitasker and willing to go the extra mile;
- Strong business acumen, attention to detail and eager to learn.
- Experience with ABM and MarTech (6sense, Demandbase or Terminus) is a plus;
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FIELD MARKETING SPECIALIST, APAC - Singapur, Singapore - Group-IB
Description
FIELD MARKETING SPECIALIST, APAC (in Singapore)
ABOUT THE ROLE:
In this role, you will be responsible to define, implement and execute the Go-To-Market strategy of field marketing campaigns and events across the APAC market. Collaborating closely with APAC Sales for demand generation activities and global marketing team to generate leads, raise brand awareness & drive customer engagement in the APAC region for Group IB.
TASKS TO SOLVE:
APPLY FOR THIS VACANCY IF YOU HAVE THE FOLLOWING QUALIFICATIONS:
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